Navigating Success: The Journey of Beth Mills, CTA, in the Travel Industry
Beth Mills, CTA, the owner, and senior travel advisor of Travel by Beth in St. Joseph, Ill., shares her unexpected entry into the travel industry and the strategic steps that led to the recognition of her agency as a prominent player in the region.
From Pharmaceuticals to Travel Entrepreneurship
Beth transitioned from a career in pharmaceutical sales to become a successful travel advisor. Discover how a chance opportunity in the travel industry sparked her entrepreneurial spirit, leading to the establishment of Travel by Beth, a decision she has never regretted.
Strategic Growth: A Marketing Approach
Explore Beth’s journey in building her business by leveraging her marketing education. Through a combination of radio, outdoor, and digital marketing, Travel by Beth became one of the most recognized travel agencies in the region. Learn how effective marketing, coupled with a commitment to exceptional service, fueled repeat business and word-of-mouth recommendations.
Key Characteristics of Success
Beth reflects on the essential characteristics that contribute to success in the travel advisory business. Dive into the importance of an undistracted focus on service, a strong work ethic, and the dedication required for success in an industry that demands passion and knowledge.
Facing Challenges: Navigating the 2020 Pandemic
Beth candidly shares the agency’s most significant challenges during the 2020 pandemic. Managing the crisis alongside her husband, she details how strategic preparedness allowed Travel by Beth to weather the storm, retain employees, and position itself for a swift resurgence in travel.
Cultivating a Collaborative Company Culture
Discover Travel by Beth’s most notable achievement: establishing a company culture centered around teamwork. Learn how the agency addressed leadership challenges, engaged in EntreLeadership courses, and intentionally fostered a collaborative mindset, resulting in commendations from clients for exceptional teamwork.
Tips for Aspiring Advisors
Beth offers valuable tips for those new to the industry:
- Seek a reputable and supportive host agency for a solid support system.
- Find a mentor within the travel industry to gain guidance from seasoned professionals.
- Dedicate yourself to continuous learning, acquiring knowledge to provide top-notch service and advice to clients.
Join Beth Mills on her journey, filled with unexpected turns, strategic decisions, and a commitment to excellence in the travel advisory business.
