The Los Cabos Tourism Board has introduced Diana Flores, the Captain and Quarterback of Mexico‘s World Champion Women’s National Flag Football Team, as the inaugural Brand Ambassador for Los Cabos. This collaboration signifies a significant step in Los Cabos’ evolution, marking the launch of its Wellness Champions campaign—an initiative aimed at redefining itself as a holistic wellness-centric destination and Mexico’s premier hub for luxury wellness travel.
Diana Flores, renowned as a global traveler, professional athlete, and an NFL and IFAF Global Flag Football Ambassador, recognizes wellness as a lifestyle. Through this partnership, Diana will showcase her personal wellness journey in Los Cabos, emphasizing the unique mind-body-soul balance achievable in this destination. Her involvement will extend to high-profile events, new campaign materials, advertisements, and a robust global social media strategy.
“Being a native of Mexico, it’s a privilege to represent my homeland as the inaugural brand ambassador for a destination that holds a special place in my heart,” expressed Diana Flores, Los Cabos’ new Brand Ambassador. “As a professional athlete, I’m deeply committed to wellness, ensuring the care of both my physical and mental health. In Los Cabos, I find a space where I can achieve all of that. It’s a remarkable place that fosters overall wellness for anyone who visits.”
The Wellness Champions campaign spotlights personal fulfillment and holistic wellness unique to Los Cabos. With a diverse array of offerings spanning spa, gastronomy, adventure, sustainability, culture, community, and hospitality, wellness in Los Cabos can adapt to each individual’s preferences. The destination embodies a spirit of liberation, self-expression, and discovery, fostering connections with everything and everyone in its surroundings.
Rodrigo Esponda, Managing Director of the Los Cabos Tourism Board, emphasized, “Diana Flores’ exceptional achievements and commitment to both her culture and well-being make her the perfect partner to further our wellness-focused endeavors. As we deepen our emphasis on wellness in Los Cabos, businesses across the destination are dedicated to integrating their unique wellness facets into their offerings while upholding the personalized, high-standard experience for which Los Cabos is renowned.”
The growing interest in unique and luxury wellness experiences among U.S. visitors has been notable, as indicated by a recent visitor survey conducted by Los Cabos. Approximately 18% of all visitors expressed an interest in wellness experiences, such as spa treatments and yoga. Furthermore, these wellness-oriented visitors have raised their average spending in the destination to $3,000 per trip as they explore the expanding array of wellness offerings in Los Cabos.
Having long been a leader in luxury travel, personalized service, and providing distinctive travel experiences, Los Cabos consistently draws new and returning visitors. With over 3.5 million visitors in 2022 and an estimated 4 million expected in 2023, Los Cabos solidifies its standing as a favored travel destination for U.S. travelers on the international stage.