Islamabad: Malaysia has shown a strong interest in supporting the growth of Pakistan’s tourism and hospitality industry, offering both promotional assistance and logistical support. Government sources have indicated the possibility of a forthcoming memorandum of understanding (MoU) between the two nations on this matter.
Special Assistant to the Prime Minister for Overseas Pakistanis and Human Resource Development, Syed Zulfikar Bukhari, is expected to lead this initiative and is scheduled to visit Malaysia for discussions.
In a recent development, Italy has also extended a helping hand to Pakistan, offering technical expertise in tourism management. Zulfi Bukhari met with the Italian ambassador to Pakistan, who expressed Italy’s willingness to collaborate in strengthening the relationship between the two countries.
During the meeting, the ambassador emphasized the current government’s commitment to developing the tourism industry on a global scale. In response, Bukhari highlighted Prime Minister Imran Khan’s personal interest in and dedication to the growth of the tourism sector.
The minister further emphasized that the ultimate goal is to transform Pakistan into a prominent tourism destination with a distinctive global identity.