In a significant event held in Singapore, leading travel service provider, Trip.com Group, hosted its Global Partner Summit, drawing over 2,000 partners and media representatives from across the travel industry, including accommodations, airlines, and destination marketing partners. The event took place at the Resorts World Singapore – Convention Centre.
The summit began with an insightful perspective from James Liang, Co-Founder and Chairman of Trip.com Group. He highlighted the multifaceted nature of travel, emphasizing its psychological, economic, social, and philosophical significance. Mr. Liang expressed the company’s mission to enhance the travel experience through AI innovation, travel content marketing, and sustainable practices while being mindful of the planet and the community.
As the travel industry steadily recovers, Trip.com Group signaled its commitment to its “Local Focus, Global Vision” strategy by hosting its Global Partner Conference abroad for the first time. This move underlines the company’s optimism about the tourism industry’s future and its dedication to global partner growth.
CEO Jane Sun addressed the audience, sharing the remarkable recovery and growth of Trip.com Group’s businesses. She credited their strategy, which includes innovations in content marketing and AI-driven products, for strengthening the company’s business and driving new growth. Notably, the number of Trip.com bookings doubled in the current year compared to 2019, and the company’s EU partners witnessed a sevenfold increase in flight reservations.
The resurgence extended to various sectors, with domestic hotel reservations among partner hotels growing by an average of 60%. Global scenic attraction tickets and reservations on Trip.com also saw growth, and the domestic group tours sector experienced a 53.6% surge in Gross Merchandise Value compared to 2019.
Trip.com Group’s innovative marketing strategies led to substantial increases in new customers and product sales, including a 54-fold increase in new customers for air tickets. Their diverse product offerings, like multi-scenic attractions tickets and concert tickets with hotel packages, generated an impressive 188-fold increase in hotel reservations in recent months.
Recognizing their role in promoting sustainability, Trip.com Group incorporated sustainable travel products into its various business lines, from flights to car rentals. Over 16 million people have chosen these low-carbon options, underscoring the company’s commitment to eco-friendly practices.
As part of this commitment, Trip.com Group initiated the Low-Carbon Hotel standard to encourage eco-friendly practices among its hotel partners, engaging with nearly 1,000 hotels in this transformative project.
Bo Sun, CMO of Trip.com Group, highlighted the company’s commitment to expanding its global reach and promoting local destinations to travelers worldwide. He expressed gratitude for the ongoing support and partnerships, especially with Singapore, which has become increasingly popular as a destination.
Singapore’s popularity is on the rise, with significant growth in UV searches and hotel bookings. Bo Sun emphasized Trip.com Group’s dedication to enhancing partnerships and providing travelers with unique experiences in Singapore, whether for business, leisure, or a blend of both.
In summary, Trip.com Group’s Global Partner Summit showcased its dedication to sustainable growth, innovation, and global partnerships in the evolving travel industry, with a special focus on Singapore as a vibrant and enticing destination.