The Nordics, a collaborative initiative from the seven Nordic tourism boards, is poised to reshape sustainable travel in 2024. This consortium, comprising Denmark, Faroe Islands, Finland, Greenland, Iceland, Norway, and Sweden and co-funded by the European Union, is dedicated to presenting a rich tapestry of new and enhanced travel experiences that not only immerse visitors in the natural beauty and cultural richness of the region but actively contribute to environmental conservation and local community development.
Denmark: “Discovering History and Sustainability in The Carlsberg City District”
In 2024, Denmark beckons explorers to The Carlsberg City District, Copenhagen’s “newest” and “oldest” neighborhood rooted in the iconic Carlsberg brewery’s history. With sustainable initiatives and a new direct route from Philadelphia to Copenhagen by American Airlines, Denmark invites travelers to indulge in vibrant culture, creative spaces, and eco-friendly accommodations.
Faroe Islands: “Embracing Authenticity at Hanusarstova and Luxury at Hotel Føroyar”
Travelers to the Faroe Islands in 2024 can immerse themselves in authentic Faroese living at Hanusarstova, a restored cottage on Eysturoy Island, while those seeking luxury can anticipate the opening of Hotel Føroyar’s new spa, Ress Spa. These offerings showcase genuine Faroese hospitality, homemade meals, and luxurious spa experiences, creating a balanced and enriching visit to this picturesque destination.
Finland: “Turku’s Archipelago and Eastern Finland’s Gastronomic Delights”
Finland signals travelers to Turku in 2024, its oldest city, offering a gateway to the world’s largest archipelago and Eastern Finland’s gastronomic delights. With new hotels in Helsinki and impressive exploration options, including the Archipelago Trail and Lake Saimaa, Finland promises a harmonious blend of nature, culture, and sustainable experiences.
Greenland: “Slow Travel and Wellness Adventures in the Arctic Landscape”
Greenland introduces a unique slow-travel experience aboard Arctic Umiaq Line’s coastal ferry and enhances comfort with newly renovated lodgings, including luxurious igloo suites. Spa and sauna amenities along the coastline, such as the one near the black beach in Disko Bay, complement adventurous activities, making Greenland an ideal destination for fostering total mind-body wellbeing in 2024.
Iceland: “Sustainable Tourism and Geothermal Luxury in 2024”
Iceland welcomes travelers in 2024 with a strong focus on sustainable tourism, showcasing geothermal-powered luxury spas and encouraging slow exploration during the off-season. With unique experiences like Highland Base Baths and breathtaking national parks, Iceland invites visitors to immerse themselves in the stunning nature while adhering to responsible travel guidelines.
Norway: “Sustainable Coastal Exploration and Unique Inland Adventures”
Norway invites travelers to explore its coastline sustainably with hybrid and electric ships while offering eco-friendly hiking cabins and immersive forest walks. The opening of Basecamp Narvik in Northern Norway adds a modern apartment hotel option, providing scenic fjord views and a sustainable stay in 2024.
Sweden: “Meaningful Travel in Nature and Urban Retreats”
Sweden stands out as an enticing and sustainable destination, encouraging visitors to explore nature-based experiences with a focus on positive impacts on local communities. The opening of Hotel Fratelli in Karlstad adds a culturally rich retreat, founded by renowned restaurateurs, promising an extraordinary escape in central Karlstad in April 2024.