TTC Tour Brands Launches BIPOC Familiarization Trip to Eastern Europe
TTC Tour Brands is set to unveil an exclusive familiarization trip designed specifically for BIPOC travel advisors in collaboration with Trafalgar, its guided vacation company. Scheduled for departure on March 11, 2024, the “Sense of Europe” itinerary spans seven days and encompasses captivating destinations such as Prague, Vienna, and Budapest. Offering a curated experience, participants will enjoy unique activities like a before-hours guided tour of the Kunstkammer, an exploration of Hofburg Palace, and delightful dinners in Budapest, including one with a local family.
This initiative falls within the framework of TTC Tour Brands’ sustainability strategy and aligns with its Diversity, Equity, and Inclusion (DEI) goals, striving to foster connections between underrepresented travelers, travel advisors, and the brand. Tonya Leigh, Senior National Account Manager at TTC Tour Brands, is at the forefront of organizing and leading this enriching journey to Eastern Europe. Recognizing the region as an emerging destination for North American travelers of color, the initiative aims to empower BIPOC travel advisors to confidently present these culturally rich experiences to their customers while simultaneously expanding and strengthening their professional network.
