Brazil’s Tourism Surges in 2023, U.S. Visitors Drive Growth
It’s great to hear that Brazil is experiencing a significant increase in visitor arrivals for 2023, particularly with a 74 percent growth compared to the same period in 2022. The influx of international travelers, with a notable contribution from the United States, is undoubtedly a positive sign for Brazil’s tourism industry.
Embratur’s efforts to enhance data collection through the new data portal and the implementation of the “It’s Spectacular. It’s Brasil” campaign appear to be paying off. The campaign’s focus on promoting Brazilian culture, diverse tourism experiences, and the showcasing of attractions such as beaches, nature, historic cities, culture, gastronomy, sunny destinations, and ecotourism seems to have resonated well with the target audience.
The support from various Brazilian states and municipalities, airlines, associations, artists, celebrities, and the inclusion of programs like Galeria Visit Brasil have contributed to creating a comprehensive promotion of Brazilian attractions. The international exhibitions in cities like Paris, Rome, New York, Los Angeles, London, and Miami have further amplified Brazil’s visibility, drawing significant attention from the public, media, and trade visitors.
This positive trend in tourism can have wide-ranging benefits for Brazil, including economic growth, job creation, and the opportunity to showcase the country’s rich cultural and natural heritage to a global audience. It will be interesting to see how Brazil continues to build on this momentum and further develop its tourism sector in the coming months and years.
