Embratur Rejoins USTOA and Launches Vibrant U.S. Campaign

After several years apart, Brazil’s tourist board, Embratur, has re-joined the United States Tour Operators Association (USTOA) as part of its strategy to expand the promotion of Brazilian destinations in the U.S. This move aligns with Embratur’s new branding campaign focused on U.S. travelers. With 92% of its 2022 visitor total already hosted, Brazil is actively promoting a variety of new products to strengthen connectivity with the U.S. In the first five months of 2023, 271,100 U.S. travelers arrived in Brazil, making the U.S. the country’s second-largest visitor source market. Embratur’s U.S.-focused digital advertising campaign, featuring Times Square electronic billboards, emphasizes Brazil’s spectacular offerings with the tagline “It’s Spectacular. It’s Brasil.