Cruise Bookings Surge, Dominating Travel Advisors’ Business, Survey

Allianz Partners USA’s latest survey of 9,000 travel advisors highlights a significant surge in cruise-related bookings, with over 25 percent stating that cruises now constitute more than 75 percent of their total bookings. The survey underscores the pivotal role of the cruise industry in the current travel sector, with 75 percent of participants reporting that a majority of their bookings are cruise-related. Ocean cruises dominate preferences, representing 81 percent of travel advisors’ reported bookings over the past year.

The survey also explores evolving cruise trends, including increased interest in cultural-themed cruises and changes in booking windows. Travel advisors note a mix of solo, couple, and multi-generational group bookings, with some observing a trend of customers opting for higher-tier accommodations.