Seoul’s Hidden Wonders Unveiled

Seoul holds a wealth of hidden treasures awaiting discovery, and the Seoul Tourism Organization is dedicated to unveiling these gems. Through innovative initiatives like the “Theme Tourism County Competition,” the organization collaborates closely with local districts to identify and cultivate fresh tourism content that highlights the distinctive charm and culture of each area.
UNEEG Tours—YOU N Every Experience in Gangnam
Gangnam-gu presents weekly tour programs that focus on small-group experiences and developing lifestyle-oriented content, allowing participants to explore culture, relaxation, history, and trends.
- Embark on a healing and cultural journey at Bongeunsa Temple and Seolleung Royal Tomb.
- Immerse yourself in the art world with a leisurely stroll through Art City Gangnam.
- Indulge in the K-POP idol lifestyle through dance classes.
- Discover the authentic Gangnam by exploring Daechi-dong academies and Eunma Shopping Street.
- Experience a unique nighttime city run along the picturesque Yangjaecheon Stream.
To apply for a tour, please visit https://visitgangnam.net.
Gangbuk-gu Unveils Unique Tourism Opportunities
Photo Credit: Seoul Tourism Organization
Experience Healing Tourism at MT. Bukhan BaseCamp@Ui-dong
Gangbuk-gu boasts distinctive tourism assets such as the Bukhan Mountain International Climbing Center, Seoul Hiking Tourism Center, and Ui-dong Mountain Culture Hub. Here, you’ll have the opportunity to reconnect with nature.
Gangbuk-gu envisions Ui-dong as the ultimate “K-Mountain Tourism” brand’s basecamp, and is committed to seamlessly integrating mountain tourism programs into the travel plans of foreign tourists. Crafted with precision, Gangbuk-gu offers a well-structured experience that allows you to relish mountain adventures during your journey.
Jongno-gu: Home to Prestigious Landmarks
Photo Credit: Seoul Tourism Organization
Explore the Legacy of Sunla-gun in Jongno-gu!
During the Joseon Dynasty, the courageous guards known as Sunla-gun played a crucial role in ensuring the city’s safety day and night. Their primary activity area, “Sunla-gil,” now connects the prestigious landmarks of Jongmyo Shrine, Changdeokgung Palace, and Changgyeonggung Palace. This route, formerly the royal procession path known as Donhwamun-ro, has evolved into a hub for various industries, including jewelry, crafts, traditional Korean music, and Hanbok fashion.
Jongno-gu introduces an innovative Stamp Tour along Sunla-gil, blending historical narratives with contemporary twists for a unique and captivating experience.
The 2023 Myeongdong Beer Festival
Photo Credit: Seoul Tourism Organization
Discover the Flavors of Seoul at the Myeongdong Beer Festival
The 2023 Myeongdong Beer Festival, held from October 6th to 8th, delighted beer and street food enthusiasts in Seoul’s Myeongdong district.
Visitors enjoyed a diverse selection of over 50 craft beer varieties alongside more than 100 Myeongdong street food vendors. The festival provided a comprehensive experience, with the “Beer Connoisseur’s Pharmacy” guiding newcomers in finding the perfect beer to match their taste preferences.
Experience the Enchantment of Seokchon Lake
Seokchon Lake captivates visitors with its unique charm throughout the year, known for cherry blossoms in spring and vibrant foliage in autumn. To ensure everyone can savor its beauty regardless of the season or time of day, Songpa-gu announces the unveiling of a mesmerizing media art and photo zone around the West Lake side from October 27th to December 3rd, 2023. These media art installations, featuring the beloved Songpa-gu characters “Haha” & “Hoho,” are designed to transport you into a whimsical world, making your visit to Seokchon Lake a feast for the senses