Soccer’s Surge: Impact on U.K. Tourism
The surge in popularity of Premier League soccer in the United States is reshaping travel trends to the United Kingdom. From a niche interest to a powerhouse on the American sports landscape, the impact of soccer on tourism is significant. TravelPulse explores this phenomenon with insights from Paul Gauger, Executive Vice President at VisitBritain, shedding light on the growing momentum, impressive statistics, and how soccer tourism is diversifying travel experiences beyond London.
Interview Highlights:
- Soccer Tourism on the Rise: Gauger discusses the exponential growth in soccer-related tourism, citing VisitBritain’s latest research. In 2019, overseas visitors attending soccer matches spent £1.4 billion, up 84% from 2011.
- Influential Factors: Gauger attributes the surge to soccer’s global appeal, with passionate fans inspired by the beautiful game. The success of TV shows like ‘Welcome to Wrexham’ and ‘Ted Lasso’ also contributes to the sport’s popularity.
- Impact Beyond London: While London remains a popular destination, Gauger reveals that soccer-related activities are dispersing travelers to lesser-visited regions. The North-West leads with 18%, followed by the North-East (7%), Wales (5%), and Yorkshire (5%).
- Boosting Local Economies: VisitBritain aims to convert global soccer interest into more international visits across the U.K. The organization encourages tourists to explore regional Britain and supports associated attractions and destinations.
- Soccer Culture Experiences: Gauger shares insights into unique soccer-related experiences, from stadium tours in Manchester and London to soccer-themed hotels. Enthusiasts can immerse themselves in the sport’s history and culture at various locations across the U.K.
- Anticipation for Euro 2028: With the recent announcement that the U.K. and Ireland will host the 2028 Euros, Gauger expresses excitement for the summer event, emphasizing its potential to showcase diverse destinations and contribute to local economies.
As soccer continues to captivate American travelers, the interview provides a comprehensive look at its impact on U.K. tourism and the wealth of experiences awaiting soccer enthusiasts across the country.
