TourRadar: Your Premier Hub for 50,000+ Global Adventures
TourRadar stands as the preeminent booking platform for organized adventures, boasting a comprehensive array of offerings from over 2,500 trusted operators. These include well-known brands like Globus and TTC, as well as numerous approved niche operators. Kimberly Stirdivant Wason, the Director of Partnerships and head of the travel advisor program, emphasizes the platform’s commitment to connecting travelers, operators, and distribution partners within the $200 billion global adventure travel ecosystem.
Founded by Australian brothers Travis and Shawn Pittman, TourRadar was conceived as a technological hub serving the global adventure travel landscape. The platform’s mission is to simplify the discovery of outstanding operators and their offerings, with a catalog exceeding 50,000 tours for travel advisors to curate bespoke experiences for their clients.
In essence, an organized adventure, as defined by Stirdivant Wason, encompasses a multi-day travel experience seamlessly orchestrated by a trusted operator. These experiences cover everything from accommodations and meals to curated activities, all facilitated by knowledgeable guides. Travel advisors benefit from a straightforward process – they choose an adventure, and their clients simply pack their bags and embark on their journey.
TourRadar’s extensive inventory caters to the diverse passions of every traveler, offering adventures ranging from exploring the Antarctic waters to horseback riding in the Mongolian Steppes or sightseeing in Yellowstone and the Grand Tetons. The platform accommodates fixed departures as well as Fully Independent Travel (FIT) options. Additionally, TourRadar supports travel advisors in booking group tours, varying in size from intimate groups of five to larger gatherings of 50.
What sets TourRadar apart is not only its vast selection but also its innovative Adventure Booking Platform. This technology seamlessly connects travelers and advisors with operators worldwide, offering flexibility in booking, insurance options, and a best price guarantee. With over 10,000 travel advisors in collaboration, the platform’s advisor dashboard serves as a centralized hub for managing bookings, communication with operators, commission tracking, and making new reservations.
TourRadar further supports travel advisors by providing a wealth of assets, including high-quality images, videos, and detailed tour descriptions. More than 90 percent of the tours listed on the platform offer a 12 percent commission to agents, irrespective of booking volume. With a strong historical focus on solo travelers, TourRadar seeks to enhance transparency by addressing single supplements, a significant factor adding around 20 percent to overall costs.
The platform primarily targets travelers aged 40 and over from the U.S., Canada, the U.K., and Australia, with a substantial majority of 2022 bookings coming from this demographic. As TourRadar continues to evolve, it remains a dynamic resource for travel advisors seeking diverse, immersive adventures for their clients.
