Canada’s Tourism Rebounds, Aims for $160B by 2030
![](https://www.travlisto.com/wp-content/uploads/2023/12/Air-Canada-scaled-1.jpg)
Tourism in Canada is experiencing a robust resurgence, surpassing 2019 levels and poised to achieve $109.5 billion in revenue by year-end, a year ahead of predictions, according to Destination Canada’s latest Tourism Outlook report. The industry’s resilience, growing at a rate of 5.8%, outpaces the general economy and sets the stage for potential record revenue of $160 billion by 2030.
![](https://www.travlisto.com/wp-content/uploads/2023/12/B5IXE74RI5NWNJCC6OVPSKHK3E-1024x683.jpg)
Despite this positive trajectory, the recovery varies across regions and sub-sectors, with capacity constraints posing challenges to reaching the industry’s full potential. To bolster competitiveness and sustain growth, the report outlines key levers, including workforce development, unleashing capacity throughout the year, attracting high-yield guests, increasing air access, and fostering new investments.
The report underscores the critical need for a “transformational path” to address constraints and meet the projected $160 billion revenue mark. It advocates sector-wide collaboration on seven key levers, ranging from revenue growth to environmental sustainability, highlighting the pivotal moment for the industry. Destination Canada’s leadership urges collective action to unlock the tourism sector’s true potential, proposing a transformative agenda to secure an additional $20 billion in annual revenue by 2030, contributing to increased GDP, job creation, and tax revenue.